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SEO - Search Engine Optimization for your Website

Site promotion is essential to the success of any web site. Although you have paid for an eye catching and functional site, if no one can find it, all that cost and work is for not. In addition, statistics have shown that if you are not ranked in the top 50 (usually the first 5 pages) on a search engine, then the likelihood of your site being viewed is minimal. According to KeyWordRanking.com, search engines bring 85% of site traffic:

 

Share Of Searches: July 2006
The chart below shows the percentage of online searches done by US home and work web surfers in March 2005 that were performed at a particular search engine. Internal site searches, such as those to find material within a particular web site, are not counted in these totals. The activity at more than 60 search sites makes up the total search volume upon which percentages are based. http://searchenginewatch.com/reports


U.S. Core Search Engines by Search Share, September 2008
In June, Google Sites retained its lead in the U.S. core search market capturing 61.5 percent of the searches conducted, down slightly from 61.8 percent in May. Google was followed by Yahoo! Sites (20.9 percent, up from 20.6 percent in May), Microsoft Sites (9.2 percent, up from 8.5 percent in May), Ask Network (4.3 percent), and AOL LLC (4.1 percent).
Core Search Entity May-08 Jun-08 Point Change
Google sites 61.8% 61.5% -0.3
Yahoo sites 20.6% 20.9% 0.3
Microsoft sites 8.5% 9.2% 0.7
Ask Network 4.5% 4.3% -0.2
AOL LLC 4.5% 4.1% -0.4
Total core search 100.0 100.0 0.0
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
Source: comScore, 2007


Further, of the hundreds of search engine sites out there, only 4 major engines make up 90% of the searches done by web surfers, they are Google, Yahoo, MSN and AOL.

 

Think of your site as a building with many entrances, the front door, the back door and the windows. Yes, we would like for the viewer to enter through the index page the front door, but the primary objective is to get the viewer to your site, whether it's the index page, home page or any number of other pages. Entry is the primary objective and happens only if your site is index high on the search engines preferably within the top 50 spots.


In the industry, preparing a site for submission and then developing a program for web site page submission is sometimes rolled up into one term, SEO or Search Engine Optimization. SEO is the planed design of a site making it search engine friendly and then the scheduled submission of each page of a site.


What exactly is search engine friendly? Back in the early days of the world wide web (not so many years ago) the primary tool for search engine placement was the META information, HTML code placed in the head portion of a page which can’t seen by the viewer unless they know how to view the source code. These META tags, (title, description and tags) were read by the search engine robots and spiders and placed in a database along with the URL page.

 

 

Be sure to read our blog, Marketing Tools and Tips.


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