Highly targeted, cost effective, been around and tested for many years, if your company provides products or services, you should consider one or more Pay-Per-Click campaigns, also know as sponsored links on most search engines.
As of July 2006, google leads the pack with 49.2%, followed by Yahoo at 23.8%, MSN at 9.6% and AOL at 6.3% (provided by Nielsen NetRatings Search Engine Ratings from Search Engine Watch).
The basic premise of Pay-Per-Click advertising is that you, the business owner, bids on specific key words or key word phrases for a particular placement on as Search Engine Results Page (SERP). You are only charged if a viewer clicks on your link. Clicking on your link does not guarantee business, that comes from a well designed site with a clear understanding of what you offer, and a prominent "call to action" on each page to direct the viewer to your shopping cart or to contact you.
TecTao Designs PPC Consulting:
If you have the time and an understanding of how search terms function, the setup and administrative areas of the sponsored links advertisers you can implement you own PPC campaigns, otherwise, the knowledgeable team at TecTao Designs can setup, research key word popularity, write and design ad campaigns, monitor, adjust bid amounts and report PPC advertising.
The program is divided into two areas. The first is to setup and monitor your PPC campaign for a 30 day period. Pricing is based on the setup and and number of keywords and phrases used. The second is to manage and monitor your campaigns on a quarterly basis. It is recommended that commit to a 6 month period to fully analyze the results of your campaign.
If this is your first time, we recommend that you test the waters with Google's AdWords program. It is:
Easy to understand.
Geographical target areas.
The ability to pause campaigns, for instance, if you go on vacation and don't want inquiries.
If you are interested it discussing it and giving it a try, contact us today at 727.579.3764 or send a quick email from the button at the top of the page.