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Search Engine Marketing and Optimization

Search Engine Marketing and Optimization with TecTao Designs

You have a great looking site but no one is visiting.  Just because you put a site on the internet doesn't guarantee it will be found on SERP’s (search engine results pages.)  Getting a high placement ranking involves hard work, from web page content to submitting to tracking results.  In many cases, it is worthwhile to consider paid advertising targeting a specific search audience through Google’s AdWords or Yahoo/Overture Search Results. But it's always recommended to put into practice good Search Engine Optimization techniques.


TecTao Designs will review with you to develop a list of keywords and keyword phrases to be placed in meta tag area. These terms will be used during site submissions to search engines. Site submissions is part of this proposal.

  • Unique and descriptive page name (for example, contact-lenses-home-page.php vs. home.php.)

  • Unique Page Title (Title Tag) for each page of your site (example: contact lenses one stop shopping, with easy check out and processing vs. the

  • Additional Tags: Description & Keywords (no more than 35 words)

  • Description Tag: 24-26 words not more than 160 characters and split into two sentences.

  • Page Content divided into 5 main areas

  • Breadcrumb Trail· Heading tags

  • Body text

  • Alt tags

  • Internal links and navigation

  • 1 month keyword reporting. When site goes live, first report run as bench mark, second report run approximately 30 later. Up to 50 key words or phrases in report. Report includes Google, Yahoo, MSN, Ask and AOL.



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